6 Characteristics of a Strong Corporate Culture

 

All corporate organizations, big or small, have a culture. They are defined by it. Corporate culture gives identity to every organization. To be more precise: it is what gives a company its personality.

Like an individual, a culture defines the way how your corporation interacts within itself and to the outside world, such as your trade partners, your suppliers, and especially, your clients. Culture also serves as an inspiration and a motivation for your employees; it serves as their guide in their actions within the bounds of being a part of your company.  Corporate culture actually covers a vast field such as when your corporation has a healthy, happy and productive work environment, and it attracts employees. How your employees describe their workplace, how well they comprehend the business, and how they view themselves and their role of your organization are also a part of it.

Establishing strong company culture is important to moving your company towards success. A strong corporate culture means that your workplace is a nurturing and fun environment, resilient to challenges, has clarity of purpose and is committed to excellence.

 

1.      A Clear Vision and Mission

A strong corporate culture starts off with a clear vision and mission. You know what you want and how to get it. Usually vision and mission are a phrase that gives your company and employee purpose. But it is not simply enough that this purpose is stated; for an organization to have a clear vision and mission, they must understand it. Each employee understands what their purpose is, the role that they play, and what responsibility they shoulder. Employees should know what their purpose is and adapt their decisions to that purpose. Having a clear vision and mission can also boost understanding between suppliers, business partners and customers. Vision and mission are the basic, but most essential element of identity in corporate culture.

2.      Code of Conduct

Apart from purpose, a code of conduct is a set of guidelines that are needed to realize employee goals. The code of conduct establishes the spirit of commitment and trust within the organization. This guideline is communicated all over the company to build the proper behavior and mindsets that are needed to correspond to coworkers, handle clients, interact with partners and promote professional conduct.

3.      Teamwork

The corporate world is highly competitive; employees have to gain and advantage over their peers to retain their positions or be promoted to a higher one. An organization may have competitors, but employees need not be their own competitors. Strong corporate culture involves learning to work with each other in teams. Every employee in the organization and their team is moving towards the same goal and they are on the same side. Unity is encouraged and should be appreciated.

4.      Adapting to Change and Facing Challenges

When organizations face changes, employees tend to be distracted. It is usually fear of the unknown and what change that would bring. This fear of uncertainty incapacitates development and the ability to be flexible, making employees distracted from their vision and mission. Upholding a strong culture motivates them to face these difficult challenges; the resolve to realize the organization’s vision is stronger than the fear of the uncertain. Managers and team leaders should give proper support to keep their employees on track despite the difficulties.

5.      Communication

Through communication, employees get a clear understanding on what their organization is trying to achieve. It is a simple way for the organization to reach out and listen to their employees’ voices regarding management, departments and colleagues. Feedback needs to be received clearly, productively and with sensitivity to variety of personalities, temperaments and cultures. This promotes a culture of sharing sentiments and knowledge; the organization also promotes a culture that shows genuine care for their employees.

6.      Thriving Workplace

A healthy working environment demonstrates corporate responsibility of their employees. Not only should you have high standards on results, you should also have a high standard on your employees’ wellbeing. Not only through a physical and mental aspect, a strong corporate culture should also consider the thriving working environment that enhances employees’ skills and talents. A healthy working environment motivates employees to work, be absent less often, and be more motivated, which is a win for everyone.

 

  

 

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